Understanding First-Touch Vs. Last-Touch AttributionUnderstanding first-touch acknowledgment designs can help online marketers identify which networks or campaigns are best at driving initial engagement. This model provides all conversion debt to the first touchpoint, such as a paid ad or social message.Last-touch attribution designs concentrate on

Understanding First-Touch Vs. Last-Touch AttributionRecognizing first-touch acknowledgment versions can help online marketers recognize which networks or projects are best at driving first engagement. This model gives all conversion debt to the first touchpoint, such as a paid ad or social message.Last-touch acknowledgment versions focus on the fin